宏记论文：电子商务市场中销售模式与物流服务策略的最优结合
分享兴趣电子商务供应链管理论文，传播快乐，增长见闻，留下美好。
亲爱的您，
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今天小编为大家带来
《The Optimal between Selling Mode and Service in an E- Market 》引言。
欢迎您的用心访问！
Share , spread ,
, and leave .
Dear you,
this is the Academy!
The editor brings you today
to The Optimal between Selling Mode and Service in an E- Market.
Welcome to visit!
本期推文将本通过思维导图，精读内容，知识补充三个板块，展示期刊论文《The Optimal between Selling Mode and Service in an E- Market 》引言，请读者跟着小编一起来学习吧！
This tweet will three through mind mapping, reading, and . Show The of the journal paper "The Optimal between Selling Mode and Service in an E- Market", Please follow the editor to learn !
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思维导图
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精读内容
在论文的引言部分，作者分为研究背景、研究内容、研究结论三个部分进行介绍：
引言首先介绍了研究背景：1.在电子商务市场中，一部分平台作为一些产品的经销商运营，而另一些则作为在线市场运营，电子商务行业来说，物流服务是最昂贵的业务之一。2.物流服务由供应商或者在线平台提供。
In the part of the paper, the author divides the , content and into three parts:
The firstly the : 1. In the e- market, some operate as of some , while others operate as online . In the e- , service is one of the most . 2. are by or online .
说明了现实中存在四种商业模式，转销商-供应商场景（RS），其中平台充当转销商114信息网MIP移动站，物流服务由供应商提供；转销商平台场景（RP），其中平台作为转销商运营并提供物流服务；市场供应商场景（MS），其中平台作为市场工作，供应商提供物流服务；市场平台场景（MP）其中平台充当市场并为产品提供物流服务。
It shows that there are four models in reality: - (RS), in which acts as and service is by ; (RP), where the as a and ; Market vendor (MS), where the works as a and the vendor ; Market (MP) where the acts as a and for the product.
随后介绍了本文的研究内容，研究上游供应商、中介销售的下游在线平台和消费者组成的供应链宏记论文：电子商务市场中销售模式与物流服务策略的最优结合，探讨销售模式与物流服务形式之间不明确的相互作用，最高的物流服务水平或最低的销售价格的模式，不同模式的企业盈利情况，不同模式的最高的物流服务水平或最低的销售价格。
Then, it the content of this paper, studies the supply chain of , online of sales and , the unclear between sales model and service form, the mode of the highest service level or the lowest sales price, and the of in modes. modes of the highest service level or the lowest selling price.
引言最后介绍了本文的研究结论，1.在转售模式下，平台作为经销商运营并提供物流服务场景将产生更高的物流服务水平；在市场模式下电子商务供应链管理论文，平台充当市场，供应商提供物流服务场景将产生更高的物流服务水平。2.物流服务水平越高，供应商盈利能力越强。3.在转售（市场）模式下，平台以经销商的身份运作，并提供物流服务（平台作为市场，供应商提供物流服务）情景将产生更高的消费者盈余和社会福利。
At the end of the , the of this paper are . 1. In the resale mode, the as a and will produce a higher level of service; In the market mode, the acts as a market and the service by the will produce a higher level of service. 2. The higher the level of service, the the of . 3. In the resale (market) model, the as a and ( as a market and ) will higher surplus and social welfare.
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知识补充
文中提到销售模式，那么电商的销售模式有几种？
电商的销售模式主要有以下几种：
1. B2C（ to ）：商家直接将产品或服务销售给个人消费者。
2. C2C（ to ）：个人消费者之间通过电商平台进行商品交易，如二手商品交易平台。
3. B2B（ to ）：商家与商家之间进行产品或服务的交易，比如供应商与批发商之间的交易。
4. O2O（online to Offline）：线上到线下，是指电商平台与实体门店相结合的销售模式，在线选购商品后到实体门店进行取货、试穿、体验等。
5. D2C（Direct to ）：品牌直接向消费者销售产品，省去了传统渠道中的中间商环节。
6. P2P（Peer to Peer）：个人之间直接进行交易的销售模式，常见的例子是在线拼车、共享住宿等。
7. G2C（ to ）：政府机构与消费者之间通过电商平台进行商品或服务的交易，比如政府采购平台。
The article the sales model, then how many sales models of e-?
There are mainly the sales models of e-:
1. B2C ( to ) : sell or to .
2. C2C ( to ) : between through e- , such as second-hand trading .
3. B2B ( to ) : of or between , such as between and .
4. O2O (online to Offline) : online to offline, refers to the of e- and stores sales model, online of goods to stores to pick up, try on, , etc.
5. D2C (Direct to ) : brands sell to , the link in .
6. P2P (Peer to Peer) : The sales model of direct between , common are online , sharing , etc.
7. G2C ( to ) : goods or are traded between and through e- , such as .
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